Sr. Sales Representative
August 2017 – Present
Miami, FL
Led selling process for every door in the region from strategic and planning stage to end experience by identifying business development opportunities, communicating seasonal storytelling and negotiating sales to align with Nike’s highest tiered partners in the highest dollar market in the US.
Key accomplishments:
• Grew YOY booking by 36% by spearheading revenue-generating partnership opportunities.
• Managed internal and external partnerships to manage relationships and business strategy for Michael Jordan and Tiger Woods' Golf footwear and apparel business.
• Grew distribution by 65% by creating and driving a strategic offense to open 18 new accounts.
• Managed logistics, budgeting and product experiences for The Miami Dolphins, Jason Taylor Foundation, Miami Heat and Mourning Family Foundation.
Marketing Manager, EKIN
September 2015 – August 2017
Miami, FL
Created and led consumer, partner and marketplace activations and experiences to evangelize Nike’s brand and product innovation stories.
Key accomplishments:
• Managed brand space for largest budgeted activation in the territory, El Clasico.
• Created, planned, executed and budgeted first ever Nike Golf Open.
• Created innovative brand marketing experiences for key partners.
Client Manager
May 2013 – September 2015
Miami, FL
Managed career and $20M client-sponsor relationships for US Open Winner and Nike Athlete, Michelle Wie i.e. Nike, McDonalds, Kia, Omega, KT Tape.
Key accomplishments:
• Planned and executed all sponsor initiatives, activations, shoots, outings and appearances at 25 domestic and 15 international events each year.
• Maximized 2014 US Open win by closing deals with KT Tape and Starkist.
• Grew social media accounts to reach more than 1M followers.
Corporate Development and Player Services Manager
Nov 2011 – April 2013
Daytona Beach, FL
Built and managed execution of tournament site sponsorship strategies for corporate partners and managed all aspects of player appearances for the longest running Women’s Sports organization in the world.
Key accomplishments:
• Led Rookie program, tour orientation and founded The Rookie Experience.
• Innovated and produced the tour’s first series of educational videos to create a more forward-thinking approach to appeal to young professional athletes.
Tournament Operations and Member Services Coordinator
December 2010 – November 2011
Daytona Beach, FL
Coordinated and executed planning of all LPGA on-site events.
Key accomplishments:
• Authored all communication from Commissioner’s office to all departments, sponsors and media.
• Concepted and executed an outsourcing plan to create a more cost-efficient + green-friendly approach to printing tour credentials.
Sports Knowledge Underground Mobile
June 2010 – December 2010
Beaverton, OR
Managed digital platform that served as the product information database for all of Nike World Headquarters.
Key accomplishments:
• Managed roll-out of SKU iPod + iPad mobile app in North America, China, Japan and UK.
American Football Marketing Intern
June 2009 – August 2009
Beaverton, OR
Managed all product for Super Bowl XLIV shoot starring Adrian Peterson, directed by David Fincher.
Led communications for Nike’s Super Bowl shoot to all internal brand and external creative and agency teams.
Managed Nike 7 on 7 tournament; planned and executed experience with Nike Football brand teams for highest ranked high school and NFL athletes.
Pitched a winning strategic creative campaign for Nike Pro Combat Football apparel to Mark Parker.